Billboard
Cread by Scott Burley · recorded May 26, 2006 · 0:17:39 · 12.3 MB
A billboard (bill-bord) (also called a hoarding in the UK) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products. The largest ordinary-sized billboards are located primarily on major highways, expressways, or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford the greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments. Posters are another common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are in a smaller format and are viewed primarily by residents and commuter traffic, with some pedestrian exposure.
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